
Stand Up to Stand Out
“The problem is that aspiring brands wish to be universally loved. But universal love is neither achievable nor desirable. Great brands are loved by some and hated by others, because they actually stand for something.”
— Nirmalya Kumar
Click to view case studies below.

Digital transformation: nbkc bank

Brand evolution: J. Gilbert’s Steaks + Seafood

Doing it first: Inspiralized via Influencer Partnership

Leading through a recession: Houlihan’s small plates

Launching a brand: Birch Telecom

Brand turnaround: Houlihan’s Restaurants

New store opening: Bristol Seafood Grill with Anthony Bourdain

Social responsibility: Vh1 Save the Music Foundation w/Houlihan’s
