The best-kept secret in business:
a fractional CMO
Fractional CFOs have long been a thing. Now, smart CEOs hire fractional leaders cross-discipline.
If you think you can’t afford a Chief Marketing Officer, think again.
A part-time CMO is a secret weapon to play above your weight.
Big marketing energy.
Fractional budget.
Smaller companies hire marketing generalists to do a bit of everything. The compensation means you’re not getting C-level thinking and conversely, paying too much for task work.
As your fractional CMO, I’ll optimize your budget with proven marketing leadership you thought you couldn’t afford.
Out-market competitors with some BME.
Services
Brand Positioning & Story
I’ll work with stakeholders to uncover what makes your brand unique and capture the soul of your brand in messaging.
Customer Experience
Don’t have your ideal customer experience defined? I’ll work with your team to create a CX program, dig into data, surveys & front line insights & create an actionable SWOT.
Marketing Strategy
Understanding your overall strategic goals, I’ll create a marketing plan and creative strategy to achieve & support those goals.
Marketing Audit
I’ll review your marketing material, website, plans, processes, org structure, budget, customer data, messaging, dashboards & tech stack; report findings; & recommend how to best meet goals.
*!@#?????
Not sure where to start? I’ll guide you.